Information Architecture:

I restructured categories to align with user mental models, improving navigation and usability.
I proposed a new organizational framework to resolve ambiguities in tool categorization, based on internal team card-sorting.
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The result is clearer for two reasons:
1. All tools fit into one category and there are no additional levels.
2.Our stakeholders indicated that it's much easier to find what they're looking for with the new IA.

With the new IA, we can organize the navigation card with improved clarity.

Data Visualization

I simplified charts and titles to clearly communicate their purpose and insights at a glance.
I collaborated with researchers to design different visualizations in actionable and direct way for the users to understand.

Visual Hierarchy

To tackle a chaotic content hierarchy structure, I work on improving the typography, spacing, and layout to enhance readability and accessibility. I grouped related information to make content easier to skim and understand.

Design Guideline

Finally, to ensure the design pattern could be past on to future designers, I created a design guideline tailored to Drupal and Infogram system. The document addressed typography, colors, data visualization, and spacing.

I documented and presented the guidelines to the team, ensuring consistent application across updates.

Sketching and Execution

Iteration

‍Continuous Improvement:
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‍Expansion:
Explore additional features like personalized recommendations, customer reviews, and virtual room design tools to further enhance the shopping experience.